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Our mission is to inform, inspire, and help concerned citizens like you to advocate for a just, healthy, and sustainable world. We do through with a combination of tools and services such as:
- Our Climate Action Now (CAN) app that gives anyone with a phone the ability to take meaningful climate action on their phones in seconds, and be rewarded for doing so.
- Our CAN Action Carousel that freely gives other the organizations the ability to enable meaningful climate action on their own websites in seconds, and be rewarded for doing so.
- Our Climate Action Now Action Parties, in which participants learn from experts about critical climate topics and while taking related action in the CAN app and in our own and CAN Coalition member CAN Action Carousels.
- Our weekly newsletter sample, which keeps subscribers up-to-date on our progress and spearheads weekly action campaigns that address the needs of the moment.
- Our Dose of Climate Hope newsletters on Substack that give subscribers daily, weekly, monthly and annual causes for hope and ways to take action.
To make it easy, fast, and rewarding for concerned citizens to send well-researched, well-written, timely, and effective messages to leaders and influencers urging action on climate.
We draw on the latest science and recommendations from energy and climate policy experts to identify actions that can have the greatest impact. It has been said that 3,800 people in the world control 80% of the emissions. So we target these “keystone actors” with petitions, emails, social media posts, and calls urging them to take concrete, specific, and urgent climate action. We also follow the recommendations of experts who have studied different paths to decarbonization. We recommend actions to end the pollution poisoning frontline communities and racist policies that deepen inequality planet-wide. We offer learning actions that deepen users’ understanding of the crisis. We recommend lifestyle changes that can have the biggest impact. And we work with other climate organizations to recommend actions that make a difference in local communities. And that’s just for starters.
Yes, but only with your help. Leaders of other climate organizations have testified to our effectiveness. CAN founder & CEO Brett Walter explainswhy our approach works. In a nutshell, public opinion is the only effective counterweight to the immense power of the fossil fuel industry. The industry knows this, which is why it spends hundreds of millions of dollars trying to shape public opinion with disinformation. But your opinion counts for nothing if you don't express it. Climate Action Now's app and Action Carousel make it easy for you to express your opinion. Your opinion is your superpower. Use it.
Most actions you take earn points. When you have earned enough points, we’ll plant a tree on your behalf. Keep taking action, and we’ll keep planting trees. There are also social rewards of optionally sharing your actions publicly and having them liked or shared by other members of the community, plus the competitive rewards of winning climate action-related competitions between teams.
We have partnered with Earthlungs Reforestation Foundation, a non-profit, to plant the promised trees. Earthlungs Reforestation Foundation works with the Kenyan Forest Service to help restore the Kinale part of the famous Kijaba forest. This project is intended to help Kenya meet its Nationally Determined Contribution (NDC) under the Paris Agreement. The goal is to restore its national forest cover from 10% to 30%. Earthlungs employ neighboring communities to plant native species in the Kinale tract.
It's important to appreciate that this project, funded in part by Climate Action Now, is designed to permanently restore the Kinale forest and ecosystem. The new trees are NOT being planted for future harvesting, as happens with many other reforesting projects. Additionally, Earthlungs is not selling carbon credits. Learn more about this project.No. Earthlungs chooses native, indigenous species for their reforestation efforts. We fully support that and trust them to make the right decisions for their situation.
Our startup capital was provided by our founder and a crowdfunding campaign in which over a hundred concerned citizen like you invested as little as $25 to help us get started. We needed additional help along the way. We are grateful to one of our nonprofit parties, Conserve.org, for funding a critical grant and to our service providers who reduced their fees to help us get through our darkest time. And we received a significant funding from a couple nonprofits, one of whom is the largest shareholder after the founder. But mostly, we rely on support from concerned citizens like you who become subscribing members or purchase our planet-saving services like our Planet-Saving Subscription, Give the Gift of Trees, Give the Gift of Habitat, and Trees for Travel. As you can see, it truly does take a village, and we are immensely grateful to the many wonderful people and organizations who have helped us come this far.
No. All the features of the app are available to all users whether they buy a subscription or not. Of, course, we hope many users will choose to subscribe for the many benefits those subscriptions provide.
No. We want to keep the app a level playing field for all users, regardless of their income. No “pay-to-win.”
No. We are a Certified B Corporation. While many organizations with our mission are nonprofits, we intentionally chose this structure because nonprofits face strict legal limits on the kind and amount of advocacy they can do. As a B Corp, we can advocate boldly with few restrictions. We wanted to be free to do our utmost to hasten the transition to an equitable and sustainable future.
Absolutely not. None of our senior executive team takes a salary. We all volunteer our time. Our motivation is 100% mission-driven. What's more, we have no interest in making a profit. To the extent that our income exceeds our expenses, we will invest that income in furthering our mission.
The climate crisis is too urgent for half-measures. As a B Corp, we can fight for ambitious policies without the advocacy limits that nonprofits face.
Actions are written by volunteers who are committed to advocating for sound climate policies. Our volunteers range from college students to university professors to retirees. They draw on scientific publications to compose the actions. After volunteers draft the actions, our Director of Content (who has a Master's Degree from Stanford University in Earth Systems with a focus on Environmental Communication) reviews them for tone and accuracy, then publishes them.